About
for product people was founded in 2017, and whilst it has evolved a little over that time at the core has been always helping product people, leaders and teams. We help them whether they work in a startup, a small business, a scale-up, or a large multi-national organisation. We help them through coaching, workshops and more. It is our greatest privilege that we have been, and continue to be, trusted by so many great product people to help them be their best
“Helping product leaders think clearly, make strong decisions, and take powerful action that drives high-impact outcomes”
We recognise that decisions are at the heart of all product work, and by helping leaders, we can have the biggest impact on the teams they lead.
1700+
individuals helped
115+
companies helped
20+
years of product experience
7+
years in business
185+
courses and workshops
Founder and Director
Phil Hornby
Phil is a highly experienced product leader, coach, and technologist with over 20 years in the industry. His career spans various roles, including product management, project management, operations, development, sales, and marketing across diverse sectors like SaaS, IoT, and Automotive. Phil's mission is to help product leaders think clearly, make strong decisions, and take powerful action that drives high-impact outcomes.
Phil has helped thousands of individuals across hundreds of companies, combining technical, business, and human skills to empower teams and leaders. His expertise lies in delivering complex solutions that elegantly solve customer problems at scale. His approach emphasises collaboration, context-driven leadership, and continuous learning.
Phil is currently writing "It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context" which will encapsulate his philosophy and practical insights. He is a regular speaker at product events and co-host of the "Talking Roadmaps" YouTube channel and podcast.
Testimonials highlight Phil's impact: "Phil ‘practices what he preaches' and has experience in all aspects of developing product management teams," and "Phil is an accomplished technology and product leader who brings big company experience with small company agility."
Partners
We are trusted partners for industry-leading organisations helping them deliver world-class outcomes as well as bring their broader range of offerings to our clients.
Roadmap Heroes
We partner with Roadmap Heroes, working with them to bring specialist product management tool implementations and roadmapping expertise.
They help tech teams to plan strategy, track execution and clearly communicate using roadmap tools.
Check them out at www.roadmapheroes.com
ProdPad
We partner with ProdPad, supporting users of the tool with additional consulting support to make their product practice world-class.
They provide a world-leading tool for product teams to capture ideas, market data and maintain roadmaps that actually deliver.
Check them out at www.prodpad.com
Product Culture
We partner with Product Culture, working with them to bring training and coaching to product teams around the world.
They help product teams succeed through skill building, coaching and organizational design.
Check them out at www.productculture.com